Posted inFounders

[Full Article] I’m a UX Consultant and I see a lot of startups failing to provide a user onboarding sequence. This creates a ton of users who sign up and never come back. I wrote this guide on creating a user onboarding sequence that will retain new (and existing) users.

Title: Full Article: A UX Consultant’s Guide to Creating Onboarding That Retains New and Returning Users Overview As a UX consultant and designer, I help startups build user-friendly products that…
Posted inBranding

Why do premium brands like Ferrari, Porsche etc “feel cheap” when they put their name on merchandise like watches, sunglasses, t-shits etc, when expensive clothing brands sell equivalent merch at the same high prices?

Premium Branding and the Perception Gap: Why Some Luxury Car Labels’ Merchandising Feels “Less Premium” Overview High-end automotive brands like Ferrari, Porsche, and Lamborghini command immense prestige in their core…